Improving UX of Serveware for North Indian Food
Improving UX of Serveware for North Indian Food
Improving UX of Serveware for North Indian Food
This case study is a document of the design and development of my graduation project. The project aims to create a collection of functional, culturally relevant, and aesthetically pleasing serve ware that enhances the dining experience in Indian households.
This case study is a document of the design and development of my graduation project. The project aims to create a collection of functional, culturally relevant, and aesthetically pleasing serve ware that enhances the dining experience in Indian households.
This case study is a document of the design and development of my graduation project. The project aims to create a collection of functional, culturally relevant, and aesthetically pleasing serve ware that enhances the dining experience in Indian households.
Secondary Study and Analysis
Secondary Study and Analysis
Secondary Study and Analysis
A study (online) was done before deciding the important factors of the design. The study included reading about the daily food habits of Indians in North and Central India, rising preference for ceramic serve ware and dining ware, minimalism and adoption of a minimalist lifestyle in India.
A study (online) was done before deciding the important factors of the design. The study included reading about the daily food habits of Indians in North and Central India, rising preference for ceramic serve ware and dining ware, minimalism and adoption of a minimalist lifestyle in India.
A study (online) was done before deciding the important factors of the design. The study included reading about the daily food habits of Indians in North and Central India, rising preference for ceramic serve ware and dining ware, minimalism and adoption of a minimalist lifestyle in India.
Minimalism in India
Minimalism in India
Minimalism in India
The majority of Indians are minimalists. From using a T-shirt as a dusting cloth after its life is over to using glass jars of jams for pickles, Indians have mastered the skill of reuse.
The young and informed adults of are adopting a minimalist lifestyle and having a minimalist aesthetic in their homes and nuclear families.
The majority of Indians are minimalists. From using a T-shirt as a dusting cloth after its life is over to using glass jars of jams for pickles, Indians have mastered the skill of reuse.
The young and informed adults of are adopting a minimalist lifestyle and having a minimalist aesthetic in their homes and nuclear families.
The majority of Indians are minimalists. From using a T-shirt as a dusting cloth after its life is over to using glass jars of jams for pickles, Indians have mastered the skill of reuse.
The young and informed adults of are adopting a minimalist lifestyle and having a minimalist aesthetic in their homes and nuclear families.
A Place for an 'Indian Minimalist Aesthetic' in the Market
A Place for an 'Indian Minimalist Aesthetic' in the Market
A Place for an 'Indian Minimalist Aesthetic' in the Market
As minimalism has a Western aesthetic, there is a market gap for products which are minimalistic as well as make us Indians feel at home with the earthy and grounding Indian aesthetic.
As minimalism has a Western aesthetic, there is a market gap for products which are minimalistic as well as make us Indians feel at home with the earthy and grounding Indian aesthetic.
As minimalism has a Western aesthetic, there is a market gap for products which are minimalistic as well as make us Indians feel at home with the earthy and grounding Indian aesthetic.
So, Who is the Client?
So, Who is the Client?
So, Who is the Client?
My Clientele has these cool qualities -
They are informed about the minimalist lifestyle and are starting out/have already adopted it.
They love Indian culture as well as simple and functional products.
They like to eat home-cooked food and celebrate dining as a mindful practice.
They earn 10-15 lakhs per annum and carry a healthy lifestyle.
My Clientele has these cool qualities -
They are informed about the minimalist lifestyle and are starting out/have already adopted it.
They love Indian culture as well as simple and functional products.
They like to eat home-cooked food and celebrate dining as a mindful practice.
They earn 10-15 lakhs per annum and carry a healthy lifestyle.
My Clientele has these cool qualities -
They are informed about the minimalist lifestyle and are starting out/have already adopted it.
They love Indian culture as well as simple and functional products.
They like to eat home-cooked food and celebrate dining as a mindful practice.
They earn 10-15 lakhs per annum and carry a healthy lifestyle.
Mood Board - Client and Habitus (Habits+Status)
Mood Board - Client and Habitus (Habits+Status)
Mood Board - Client and Habitus (Habits+Status)
Inspiration Board - Similar Products in Market + Competitive Study
Inspiration Board - Similar Products in Market + Competitive Study
Inspiration Board - Similar Products in Market + Competitive Study
Form Ideation
Form Ideation
Form Ideation
Final Options for the Complete Collection
Final Options for the Complete Collection
Final Options for the Complete Collection
Design Decisions and Details
Design Decisions and Details
Design Decisions and Details
Following the principle of form follows function - every curve, chamfer, and cut has a purpose. Everything without a "why" is subtracted. A complete minimalist (not boring) approach blended with our Indian-ness.
Following the principle of form follows function - every curve, chamfer, and cut has a purpose. Everything without a "why" is subtracted. A complete minimalist (not boring) approach blended with our Indian-ness.
Following the principle of form follows function - every curve, chamfer, and cut has a purpose. Everything without a "why" is subtracted. A complete minimalist (not boring) approach blended with our Indian-ness.
CAD Drawings
CAD Drawings
CAD Drawings
Final Renders of the Complete Collection
Final Renders of the Complete Collection
Final Renders of the Complete Collection
Conclusion
Conclusion
Conclusion
This project exercised my design muscles and helped me go beyond designing for aesthetics. It is one of my favourite projects, because it leads me to have a lot of clarity for my design decisions. A big shoutout to my mentor Robin Makwana for guiding me throughout this journey!
This project exercised my design muscles and helped me go beyond designing for aesthetics. It is one of my favourite projects, because it leads me to have a lot of clarity for my design decisions. A big shoutout to my mentor Robin Makwana for guiding me throughout this journey!
This project exercised my design muscles and helped me go beyond designing for aesthetics. It is one of my favourite projects, because it leads me to have a lot of clarity for my design decisions. A big shoutout to my mentor Robin Makwana for guiding me throughout this journey!